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"Dumb Starbucks" is the fifth episode of the second season of the American television docu-reality comedy series ''Nathan for You'', and the thirteenth overall episode of the series. Written by series co-creators Nathan Fielder and Michael Koman, as well as Dan Mintz, it aired on Comedy Central in the United States on July 29, 2014. In the series, Fielder plays an off-kilter version of himself, who tries to use his business background and life experiences to help struggling companies and people, offering them strategies that no traditional business consultant would dare to attempt. In the episode, Fielder attempts to help a struggling coffee shop by renaming itself "Dumb Starbucks", a parody of the American coffee company and coffeehouse chain. While producing the episode, the actual "Dumb Starbucks" location provoked real international media coverage. This marks the second time ''Nathan for You'' has been taken seriously by mainstream media outlets. The location attracted dozens of visitors before it was allegedly shut down by the Los Angeles Health Department, an event incorporated into the episode, although the LACDHS has no records of Dumb Starbucks.〔(【引用サイトリンク】url=https://www.muckrock.com/foi/los-angeles-county-358/dumb-starbucks-la-county-13107/ )〕 Spectators and media commentators questioned the stunt's authenticity, viewing it variously as performance art, a statement on consumerism, a viral marketing achievement or the work of street artist Banksy. Starbucks did not pursue legal action, although it did note to the press that it was "evaluating" the possibility while reinforcing that the "Starbucks" name is a protected trademark. Upon the episode's broadcast, it was acclaimed by television critics. ==Plot== Elias Zacklin is the owner of Helio Cafe, a small coffee shop in East Hollywood, Los Angeles, that lacks customers.〔 Fielder meets with Zacklin to discuss how he can compete with bigger coffee chains. He suggests they change Helio's name to a parody of Starbucks named "Dumb Starbucks".〔 Fielder meets with lawyer Peter J. Marx, who informs him that the legality is not yet sound because individuals could confuse "Dumb Starbucks" for the famous corporation, unless Fielder has established himself as a parody artist. In a twist, Fielder reveals he has fooled Marx into signing a release form that holds him responsible for any legal damages the stunt may create.〔 Marx refuses to give Fielder the contract back, but Fielder confirms they have video footage of him signing the contract, which will hold up in court. Zacklin and Fielder begin writing parodies of popular songs to perform at an open mic night.〔 Fielder also opens an art gallery containing pieces of visual art mocking popular culture, continuing his quest to become a parody artist. When tensions with Zacklin arise, he decides to pursue a "Dumb Starbucks" on his own, kicking Zacklin off the project.〔 Renting a vacant retail space in nearby Los Feliz, they begin to construct the shop over the course of a week. Fielder posts a Craigslist ad seeking baristas with Starbucks experience, and hires two applicants. "Dumb Starbucks" opens to little fanfare, leading Fielder to promote the store in the parking lot of a local Starbucks. The next day, the location becomes a phenomenon, attracting dozens of visitors and international media coverage. Fielder announces plans to open a second location in Brooklyn, New York, but the store is shut down by the Los Angeles Health Department.〔 To help him navigate the fiasco, he returns to Zacklin for help, who refuses. Fielder realizes that he has put himself above who he intends to help, and has become what he despises most. Attempting to right his wrongs, he posts a sign on the door of the now-empty former "Dumb Starbucks", suggesting visitors instead visit the Helio Cafe.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Dumb Starbucks」の詳細全文を読む スポンサード リンク
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